Hometown Sports Gear

Before Hometown Sports Gear, a kid in Gardner, KS, couldn’t try on soccer cleats without mom and dad driving them 30 minutes into the city. Matt and Lacie changed that by opening locally-driven, community-focused Hometown Sports Gear.

Their brand essence: We get Team Gardner in gear.

/Logo Design

/Brand Strategy

/Full Brand Design

Building brands that hit home:
We help clients like Hometown Sports Gear shine by highlighting the heart of their stories.

For Matt and Lacie, it was a drive to create a space where Gardner’s community feels seen, supported, and proud.

VIEW MORE WORK

A Store With a Story

FIMAZO collaborated with the Hometown team to design a mural that energizes the space and makes every customer feel like part of the story.