STOP 22
For STOP 22 founder Eric Honea, reducing veteran suicide is personal. After losing his son Christian, a fellow Marine, Eric created STOP 22 to provide veterans with what many lack after service: educational opportunity, legal support, and community.
The STOP 22 brand needed to reflect both urgency and care and be relevant to their core audiences of veterans, families, legal professionals, and donors. We anchored their message in a tagline that could rally support and guide every touchpoint: Reducing Veteran Suicide Through Community.
/Logo Design
/Brand Strategy
/Full Brand Design
We help clients like STOP 22 build brands that mobilize action and honor lived experience.
FIMAZO partnered with STOP 22 to create an identity rooted in hope and service. We designed a bold mark that communicates protection, progress, and humanity.
